Vital Statistics for B2B Marketers – the video

Every week new statistics are emerging with sometimes contradictory views on the trends impacting B2B marketing. Back in March, we published a blog post: Vital Statistics for B2B Marketers – with the aim of trying to make some sense of what’s going on – and the fundamental changes that are underway.

Following considerable interest in the post, we decided to bring the story to life further producing the Vital Statistics video. We won’t shy away from the fact that we were inspired in part by the Socialnomics Social Media Revolution video – and an ongoing quest to highlight the emerging trends that we as business-to-business marketers need to adapt and respond to.


And while sample sizes always vary, as does the rigour with which different companies approach research, we genuinely believe the figures quoted here bear some semblance to the reality of what’s really going on out there.

Join the movement

Whether you choose to agree or disagree – we hope this is the start of some hearty debates. Please do comment, direct us to new statistics you come across or simply share your own first hand accounts of the changes you see are under way.

Also, if you’d be interested in joining a dedicated LinkedIn Group focused around identifying and discussing the key trends emerging in B2B Marketing please let us know. Please email: (don’t worry we won’t market you to death).

Finally enjoy the video! And thanks to Dave Brubeck for providing the musical backdrop to our story

By earnestagency 10 June 2010

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