Washing up like a true B2B marketer

It’s funny how so many business-to-business marketers take themselves so seriously. And ironic, how the world at large doesn’t.

Unfortunately, B2B seems to have an image problem. But the thing is, it’s never been a more exciting time to be on this side of the industry. Fact. And there are lots of them.


That’s why we produced our follow up to vital statistics for b2b marketers – providing a veritable feast of new statistics for our counterparts to digest.

The aim: to capture the B2B zeitgeist, helping people make sense of what’s really going on out there.

Our guiding principles: to make it useful and capture the charm and element of surprise we’ve built our brand around.

It made sense to create an infographic to support the film. And slightly less sense to produce tea towels featuring the infographic. But then again who doesn’t want to learn about the big shifts in B2B while drying the dishes.

B2B marketing boring? We like to prove otherwise.

But this isn’t just about us – there are a whole host of facts and stats hidden away that we want you to share to help B2B marketers at large.

Introducing…the great tea towel giveaway

Over the coming months Earnest will be giving away one Vital Statistics for B2B Marketers Tea Towel a week from here on in until stocks run out.

All you need to do to get your hands on one is simply tweet @earnestagency your best B2B marketing statistic featuring the hash tag: #b2bvitalstats

Each week we’ll send one lucky tweeter a Tea Towel to do with as they please (suggestions welcome in the comments section)

So make yourself a cuppa, get tweeting and we’ll help out with the washing up.

By Earnest 24 April 2013

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