Changing the face of online banking
Universal Online Banker enables banks to give their customers personalised online transactional banking services. However, banks made their big profits elsewhere so few were interested in changing products. It was time to put forward the business case.
We used Miller Goodman FaceMaker toys to illustrate how UOB could be adapted and made personal to each individual user. More characters were created for the microsite to represent a multitude of potentialcustomers and their specific needs.
In the first two weeks, three meetings had been scheduled and 48% of microsite visitors had downloaded at least one piece of content.
Multi-Channel Demand Generation Campaign, Global Ace Awards 2014
Direct Marketing, Global Ace
Microsite, Global Ace Awards 2014