To promote the awards and encourage entry among agencies, we staged a three-part direct campaign. We invented a B2B mobster, keen to take the awards by storm, who sent a threatening package to agency directors, warning them not to enter. After penning a ransom note saying he’d captured their creative directors, an apologetic letter from the awards organisers encouraged agencies to enter despite the threats.
Surrounding press advertising cast light on the lengths notable industry figures went to get their hands on B2B’s most coveted silverware. For further details, please visit Epping Forest.