Meet the office all-stars
Canon was launching a new printer
range designed specifically for small
businesses. They wanted to generate
a buzz around the new products within distributors and second-tier resellers, but we’d only just sent out an introductory product toolkit for a previous campaign.
We updated the toolkit with the new ‘office all-stars’, but rather than send out printed toolkits, we needed something with a bit more fanfare
to ensure cut-through.
We sent out a box containing a VideoPak, which showed four films starring real small business owners, introducing the new printers as invaluable members of their team. We also included CVs for each printer and the updated toolkit
on a USB.