Celebrating 10 years of partnership
Google AdSense helps people earn money from their websites by matching relevant ads to their content and audience. For its 10th birthday, Google wanted to celebrate everything AdSense and its partners had achieved.
We created an anniversary identity and personalised it for each of our different audiences, from arts and business to hobbies and shopping. Our identity was used across Google’s AdSense site, emails, thank you cards, and our Top Tips booklet. We also launched The AdSense 10 Challenge, a series of online events to help publishers get the most from their websites using AdSense.