Searching for sun
Google wanted to get AdWords customers planning their search campaigns in time for the summer months.
We needed a low cost direct mail piece that could act as an invitation to a special summer planning event, but would also get businesses thinking about summer keywords in advance. The target audience ranged from retail to travel and FMCG brands, so the messaging had to have a broad appeal.
We created a fun fridge magnet set that told a summer story, covering everything from fashion to holidays and food and drink, complete with a date reminder for the event.
This seasonal DM has been rolled out for the Christmas season too, providing an even wider selection of magnets to put on the office kitchen fridge.