When is a map more than a map
Google asked us to drive demand for Google Maps for Business in the retail and transport industries. Our ‘When is a map more than a map?’ campaign targeted senior executives through personalised name and location-based ‘pop up’ DM, personalised e-DM and online ads. Bespoke URLs sent them to a microsite where they could read and share relevant content, videos, case studies and our ‘Little Book of Google Maps for Business’.
We helped put Google Maps on the map – generating $1.25 million potential pipeline, 136 leads and 3,500 unique site visits.
Best Use of Creative, B2B Marketing Awards 2012
Multi-Channel Award of Excellence, BMA B2 Awards 2013
Personalised DM Award of Excellence, BMA B2 Awards 2013