Shaking up a global market,
and engaging hearts and minds
The launch of Kaspersky Endpoint Security for Business was the largest in Kaspersky’s B2B history.
Our light-trail visual brought ‘See it. Control it. Protect it’ to life across websites, events, social media and co-marketing channels.
The results: After rollout across
40 countries in 18 languages, and hundreds of localised campaign assets, Kaspersky received 77,000 response, and most importantly a $38m pipeline.
Best International Audience Campaign, B2B Marketing Awards 2013
Best B2B Tech Campaign, Mi Awards 2014
Integrated Comms Award of Excellence, BMA B2 Awards 2012