Tiny taps can change the world
Brought to life by Earnest Labs
with unbridled enthusiasm and a £500 budget, Lunchbox combines contactless payment technology
and behavioural economics.
Lunchbox is a payment terminal
that sits on the counter in lunchtime
food venues. As you buy your own
lunch, you can tap to make a micro donation of 30p – which buys five more lunches (through our charity partner, Mary’s Meals) for children
in developing countries.
Behind the simplicity is an idea
that could change the way we give. There’s no pressure, no hustle, and no commitment. Donations are instant, tiny, and made in the ideal context. Lunchbox is the antidote to high-pressure fundraising – and we think it could turn charitable giving into a natural daily habit.
Gold: Best Creative innovation,
DMA Awards 2016