Google wanted to demonstrate
the value of using Google ads to advertise online – to convince a sceptical audience that it was the best partner to help them succeed
on the web.
Our high-value pop-up book featured a series of interactive infographics our audience could play with and enjoy referring to, again and again.
The results: In the first week Google got three new deals, and after week two its sales pipeline was 6 x the campaign investment. Over 100 businesses also signed up to
Google’s online marketing series.
Direct Response Marketing, BMA B2 Awards 2014
Integrated MarComms Programs, BMA B2 Awards 2014