Be the One campaign
St John Ambulance’s first aid at work training division was in a tricky spot. The economic downturn had caused companies to cut their training budgets. Our ‘Be the one. Be the difference’ campaign created the flexibility to target three different key business audiences. Prospects receiving a personalised DM were driven through to a microsite containing content tailored to their particular needs, including an infographic and a ‘Campaign in a box’ for them to sell the course internally.
The campaign delivered £1 million potential pipeline, with ROI 16x the campaign investment.