The Productivity Paradox
The global banking software provider needed to create a buzz in a crowded marketplace. Our ‘Productivity Paradox’ concept focused on how Temenos solutions break conventional wisdom, through illustrations that form a visual paradox. Outbound high-impact DM and e-DM drove people
to a content-rich microsite packed with case studies, reports and a ‘request a meeting’ function.
Interaction rates (opens, click-throughs, downloads) were the highest of any campaign run by Temenos.