I AM campaign
As a leading provider of software that enables personalised multi-channel communications, Thunderhead.com’s campaign needed to practice what it preaches.
Targeting Europe’s largest banks and insurers, high-impact DM and email delivered the right message, to the right executive, at the right time. A personalised online experience aggregated relevant content through a marketing automation platform, and in-bound search and social media activity increased the opportunities to see and engage.
The result: a £4.4m pipeline, ROI of 110:1, plus a programme extended into the US and Asia-Pacific.
Grand Prix Winner, B2B Marketing Awards 2011
Best Use of DM, B2B Marketing Awards 2011
Best Integrated Campaign, B2B Marketing Awards 2011
Best Lead Gen Campaign, B2B Marketing Awards 2011