Value of a follower
Twitter Ads are paid for products that help businesses and brands
to reach and engage more people
on Twitter. But how do you sell
this into an audience that’s either unsure of its benefits or new to the platform?
Our infographic, aimed at small businesses, explained the commercial value in attracting more followers. It showed how
Ben, a food lover and tweeter, was transformed from a follower into
an engaged customer and advocate through targeted, interesting and well-timed content.
The infographic was pushed out
to Twitter’s SMB audience via email and Twitter itself – and received high levels of engagement.