These days, Vodafone offers much more than just mobile telecoms:
with fixed line, IoT, cloud and
hosting, they’re a networks and
tech provider to businesses of all sizes. Our job was to elevate perceptions of Vodafone in the eyes of C-Suite decision makers – from ‘the people to go to for mobile phones’ to ‘our ICT business partner’.
We did it by developing tailored suites of rich content that gave Vodafone’s target audiences helpful and actionable insights into their own industries, and made it easy
and cost-effective to carry the same approach into new sectors and geographies. We even supplied a series of guides to help marketing teams develop and deploy their
own materials with the minimum
of prior knowledge and experience.
It’s working too – the sales teams are winning business from engagements started with the content.
Best Use of Content Marketing,
B2B Marketing Awards 2016