Any which way with Worldpay
Worldpay is the UK’s leading provider of card payment solutions – a rapidly evolving technology and
an increasingly important part
of a business’s customer experience.
Increasingly, people want to pay
in ways that suit them, whether it’s
contactless or on their smartphone. Our task was to engage prospects in six sectors with interesting insight and to establish Worldpay as the experts in multi-channel payments.
We worked with Worldpay to develop the ‘Any Which Way’ campaign.
Our communications, tailored to
each audience segment, included
a microsite, an infographic, an animated parallax story and a game charting the weird and wonderful history of payments.
Best Multichannel campaign, B2B Marketing Awards 2014
Microsite, Global Ace Awards 2014