2011 B2B Marketing Awards winnerBest website 2011
AJ Gallagher
International
A dating website for insurance brokers
Arthur J. Gallagher International is one of the world's largest wholesale insurance brokers. A traditional industry, where business is all about individual relationships, personal knowledge and trust. The website needed to re-create that up close and personal feel.
The site that is the closest thing to actually meeting someone, without actually meeting them. You could call it a dating site for forging new (business) relationships.
And results? Within the first month, unique visitor numbers are up by 400%, and time on site is up by 60%. A few months on, we’ve heard of new contacts, and business, originating from the site.
A J Gallagher’s ‘8 minute expert’ mobile app works on IPhone and gives its brokers access to the ‘need to know now’ information on everything that
A J Gallagher can offer its clients. ‘
