RR Donnelley
Rebrand
One of the world's largest organisations asked us for a rebrand; to capture their breadth, depth and diversity in a single unifying brand that each of their 59,000 employees could be proud of. So we did.
The brand is focussed around the flexibility of a recognisable D icon.
From topline comms to sector departments, the icon can be owned by everyone.
We invented a graphic language to convey the client's amazing credentials.
The website makes full
use of the branding to deliver
a site that is as engaging
as it is functional.
There's no reason for white papers to be dull...
For internal audiences, we created materials such as sales guides, that use the branding in a refreshing way.
