Temenos
Brand and lead generation campaign
When global banking software provider, Temenos, needed to create a buzz in a crowded marketplace - they came to us. We created an integrated campaign targeting the finance and technology market.
The 'Productivity Paradox' concept focuses on how Temenos solutions break conventional wisdom: through illustrations that form a visual paradox.
High impact direct mail and E-DM, to drive customers to a campaign site - complete with downloadable whitepapers and video content.
Interaction rates
(opens, click-throughs,
downloads) were the
highest of any campaign
run by Temenos.
(opens, click-throughs,
downloads) were the
highest of any campaign
run by Temenos.
We also created an animated film to raise awareness of the issues affecting Microfinance.
Earnest developed a content marketing plan to drive online interaction through social media.
Earnest developed a content marketing plan to drive online interaction through social media.