2011 B2B Marketing Awards winner2011 B2B Marketing Awards winner
Best integrated campaign
Best lead generation campaign
Best use of direct mail
Grand Prix award

Thunderhead

I AM campaign

Thunderhead came to Earnest with the trickiest of briefs: to generate demand for its software amongst senior executives operating in Europe’s largest banks and insurers. What’s more, as a leading provider of software that enables personalised multi-channel communications, Thunderhead wanted the campaign to practice what it preaches.

We created the ‘I am’ campaign – an integrated marketing programme delivering the right message to the right executive, at the right time.

We created the ‘I am’ campaign – an integrated marketing programme delivering the right message to the right executive, at the right time.

High impact direct mail and email, tailored to each audiences’needs featuring personalised URLs.

High impact direct mail and email, tailored to each audiences’needs featuring personalised URLs.
An online experience aggregating relevant content and backed by a marketing automation platform.
An online experience aggregating relevant content and backed by a marketing automation platform.
Search and social media
activity to increase
opportunities to see
and engage ran
concurrently to promote
unique research.

 

 

The campaign was constructed to deliver a seamless audience experience – from the first engagement through to the sales meeting.

The result? A £4.4m pipeline and return on investment of 110:1 to date. Plus a programme that has now been extended into the US and Asia-Pacific.